Mobile Marketing Manager * Atlantic Records, NY
The Atlantic Records Group consists of Atlantic, Elektra and Lava Records.
In 1947, Ahmet Ertegun and Herb Abramson started an independent jazz and R&B label in New York City, which they named Atlantic Records. Growing from literally a one-room operation into one of the preeminent companies in the rapidly evolving music industry, the Atlantic label soon became recognized and revered around the world - a name synonymous with artistry and quality.
Over the past half-century, Atlantic artists have had a profound impact on the development of modern music, while entertaining and engaging listeners with songs that have rooted themselves in our collective consciousness. Atlantic's rich history embraces a diversity of legendary artists who broke new ground and set new musical standards, among them such icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin.
Mobile Marketing Manager * Atlantic Records
POSITION REQUIREMENTS
Knowledge and experience with the mobile and interactive culture--
Thirst for new technology
New Media experience
Understanding of mobile / wireless platforms
Ability to plan and execute creative interactive campaigns
Excellent written and verbal communication skills
Ability to write and edit one-to-one marketing copy
Ability to track, analyze and present data
Ability to set and communicate goals and project updates
Ability to innovate in a collaborative environment
Strong time-management and organizational skills
Self-starter/consummate team player / multi-tasker!
POSITION RESPONSIBILITIES
- Create and build campaigns designed to maximize brand awareness and build wireless communities
- Oversee day-to-day management of grassroots, interactive campaigns
- Identify new opportunities to promote artists across the wireless platform
- Identify new ways to build artist communities; drive and retain membership
- Oversee the design, approval and testing of interactive marketing tools
- Project-manage campaigns from start-to-finish
- Track and communicate results to senior management
- Assist senior management with campaign proposals
REQUIREMENTS
Education: B.A. required (Marketing, Media, Business, Culture)
Minimum 2 years relevant business experience (new media, entertainment, marketing)
Qualified applicants please forward resume including salary requirements to staffingcenter@wmg.com. Please include code: 11-05ATL and full name in subject line for immediate consideration.
WMG is an EOE.
In 1947, Ahmet Ertegun and Herb Abramson started an independent jazz and R&B label in New York City, which they named Atlantic Records. Growing from literally a one-room operation into one of the preeminent companies in the rapidly evolving music industry, the Atlantic label soon became recognized and revered around the world - a name synonymous with artistry and quality.
Over the past half-century, Atlantic artists have had a profound impact on the development of modern music, while entertaining and engaging listeners with songs that have rooted themselves in our collective consciousness. Atlantic's rich history embraces a diversity of legendary artists who broke new ground and set new musical standards, among them such icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin.
Mobile Marketing Manager * Atlantic Records
POSITION REQUIREMENTS
Knowledge and experience with the mobile and interactive culture--
Thirst for new technology
New Media experience
Understanding of mobile / wireless platforms
Ability to plan and execute creative interactive campaigns
Excellent written and verbal communication skills
Ability to write and edit one-to-one marketing copy
Ability to track, analyze and present data
Ability to set and communicate goals and project updates
Ability to innovate in a collaborative environment
Strong time-management and organizational skills
Self-starter/consummate team player / multi-tasker!
POSITION RESPONSIBILITIES
- Create and build campaigns designed to maximize brand awareness and build wireless communities
- Oversee day-to-day management of grassroots, interactive campaigns
- Identify new opportunities to promote artists across the wireless platform
- Identify new ways to build artist communities; drive and retain membership
- Oversee the design, approval and testing of interactive marketing tools
- Project-manage campaigns from start-to-finish
- Track and communicate results to senior management
- Assist senior management with campaign proposals
REQUIREMENTS
Education: B.A. required (Marketing, Media, Business, Culture)
Minimum 2 years relevant business experience (new media, entertainment, marketing)
Qualified applicants please forward resume including salary requirements to staffingcenter@wmg.com. Please include code: 11-05ATL and full name in subject line for immediate consideration.
WMG is an EOE.
posted by Ronald K. Armstrong at 5:54 AM
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